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Corporate restructuring and a new work culture

Key Information


Human Resources and Personnel Management




A new headquarters, a new beginning
One of the main challenges for companies in the area of Human Resources and Personnel Management is to attract and retain talent.  Even in times of crisis, the labor market has a shortage of professionals with adequate skills, and motivating employees remains a challenge. 

In addition, the crisis has created a scenario of corporate restructuring, where many employees have been laid off due to a lack of new projects and cost-cutting measures. For those who are still with the organization, the uncertain climate doesn't help and it's necessary to keep the team motivated to ensure a commitment to results and productivity by those who are left with an accumulation of roles. 

The strategy of large companies has been to use this corporate restructuring movement, with a reduction of staff and mergers, to reorganize themselves in a new headquarters.  

“One of HR's biggest challenges right now is to rebuild the team. A new work environment, besides feeding new ideas, helps significantly in building a culture of new beginnings," says Alessandra Simões, partner at UpHill, an executive search firm. "A new office can represent a signal to the team that the worst is over, now we are moving forward, almost a break with the most recent memories of layoffs and restructuring," she assesses.

Quality of life and corporate image

“A new work location ends up serving as a motivator, a new beginning, where the teams get new spaces and that empty chair belonging to someone who left is no longer haunted by a negative history; a new environment is essential for those who remain, and also to attract new talent," explains Monica Barg, Sales and Marketing Director at Vista Guanabara and a specialist in the area of talent development.  

Although pay and benefits continue to be a determining factor for the professional's decision, says Monica, other issues are increasingly taken into consideration when choosing a job, such as development, ethics, a sense of belonging, environment and location. “It's the so-called EVP, Employment Value Proposition, or rather, the attractiveness attributes of the employer's brand,” she explains. 

Among the attributes to attract an employee, the work location is essential.  “The location of a company reflects its image, its corporate branding in the market, and also represents the quality of life and well-being of its employees.  Many companies, motivated by these values, invest in more modern head offices, with a new corporate image, in locations that offer mobility, infrastructure and comfort to their employees," she stresses. 

Quality of life and health are directly influenced by the work environment.  This was confirmed by 89% of those interviewed in a study conducted by the international consulting firm Globoforce, in partnership with MarketTools, in 2014; of these, 78% said they spent 30 to 50 hours a week in the corporate environment.  

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